Increase good traffic to a website via PPC

I am looking to increase my website's good traffic through an effective Pay-Per-Click (PPC) campaign. Specifically, I want to focus on a Search Engine campaign in order to efficiently reach the right target audience. Moreover, I have allocated a budget for this campaign, and it is expected to last 1 to 2 months. With this, I am confident that a successful PPC campaign will be beneficial for increasing traffic and yielding good results.