Inbound Marketing Manager - Generate and Nurture Inbound Leads
Budget: $8 – $15 USD
AlwaysHired seeks an inbound marketing manager. Responsibilities include developing marketing strategies, managing content and SEO, generating and nurturing leads, analyzing campaign performance, overseeing execution, using marketing tools, and engaging with customers.
This role is 100% focused on organic inbound leads and *will not* manage paid ads.
We are looking for ongoing monthly support.
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Full Job Description:
Strategy Development
- Develop Inbound Marketing Strategies: Create comprehensive inbound marketing strategies aligned with business goals & target audience needs.
- Content Marketing: Plan, develop, and manage content strategy, including blogs, whitepapers, eBooks, videos, & social media content.
- SEO: Optimize content & website for search engines to improve organic search rankings.
Lead Generation & Nurturing
- Lead Generation: Implement tactics to attract potential customers, such as content offers, webinars, & other lead magnets.
- Lead Nurturing: Develop and manage email marketing campaigns, drip campaigns, & other strategies to nurture leads through the sales funnel.
Data Analysis & Reporting
- Analytics and Reporting: Monitor & analyze the performance of inbound marketing campaigns using tools like Google Analytics, HubSpot, or other marketing automation platforms.
- Performance Metrics: Track key performance indicators (KPIs) such as website traffic, lead conversion rates, & customer acquisition costs.
- Adjust Strategies: Use data insights to refine & improve marketing strategies & tactics continuously.
Campaign Management
- Oversee the execution of inbound marketing campaigns across multiple channels.
Technology and Tools
- Marketing Automation: Use marketing automation tools to streamline and optimize marketing processes.
- CRM Management: Maintain and update customer relationship management (Hubspot) systems to track and manage customer interactions.
Customer Engagement
- Community Building: Engage with our audience through social media, online communities, and forums to build brand awareness and loyalty.
- Customer Feedback: Collect & analyze customer feedback to improve marketing strategies and product offerings.
This role is 100% focused on organic inbound leads and *will not* manage paid ads.
We are looking for ongoing monthly support.
---
Full Job Description:
Strategy Development
- Develop Inbound Marketing Strategies: Create comprehensive inbound marketing strategies aligned with business goals & target audience needs.
- Content Marketing: Plan, develop, and manage content strategy, including blogs, whitepapers, eBooks, videos, & social media content.
- SEO: Optimize content & website for search engines to improve organic search rankings.
Lead Generation & Nurturing
- Lead Generation: Implement tactics to attract potential customers, such as content offers, webinars, & other lead magnets.
- Lead Nurturing: Develop and manage email marketing campaigns, drip campaigns, & other strategies to nurture leads through the sales funnel.
Data Analysis & Reporting
- Analytics and Reporting: Monitor & analyze the performance of inbound marketing campaigns using tools like Google Analytics, HubSpot, or other marketing automation platforms.
- Performance Metrics: Track key performance indicators (KPIs) such as website traffic, lead conversion rates, & customer acquisition costs.
- Adjust Strategies: Use data insights to refine & improve marketing strategies & tactics continuously.
Campaign Management
- Oversee the execution of inbound marketing campaigns across multiple channels.
Technology and Tools
- Marketing Automation: Use marketing automation tools to streamline and optimize marketing processes.
- CRM Management: Maintain and update customer relationship management (Hubspot) systems to track and manage customer interactions.
Customer Engagement
- Community Building: Engage with our audience through social media, online communities, and forums to build brand awareness and loyalty.
- Customer Feedback: Collect & analyze customer feedback to improve marketing strategies and product offerings.