Improve email subscriber engagement for digital magazine

I need assistance in enhancing the performance of our email campaigns. We have a substantial subscriber base on Malerlite, all of whom have willingly opted to receive our updates. Despite a healthy open rate of 40%, the click-through rate stands at only 2%. I'm seeking an expert who can suggest practical ways to boost engagement, leading to an improved CTR.

Our email campaign frequency is relatively low at once every three months, and the content predominantly features our digital magazine editions.

Ideal skills and experience:

• Proficient in email marketing
• Proven track record of improving email campaign performance
• Experienced in subscriber segmentation strategies
• Familiar with Malerlite or similar platforms
• Knowledge of the publishing sector could be beneficial.

If you have the expertise to make our email campaigns more effective, I'd be glad to discuss the project further.