Growth Marketing for New Innovative Product

We are in search of a Freelance Growth Marketing expert to help with customer acquisition for a new app based service product in the development phase. We are a diverse portfolio company whose brands focus on delivering innovative products and solutions in the luxury space. The Growth Marketer will be experienced in the B2C space to develop and execute a comprehensive marketing strategy for user acquisition of this product launch. The successful candidate will have experience with early stage start-ups and is comfortable with ambiguity. You will work directly with the CEO and own planning and execution of integrated marketing campaigns across various channels while collecting data and analyzing key metrics to track campaign effectiveness and optimize strategies. You will own targets around both paid signups, Key Cost metrics: Acquisition, Activation, Retention etc.. Bring visibility to our marketing funnel with dashboards and reporting, and advocate for what you need to hit your goals. You will have to figure out where to reach our customers. Test emerging channels to reach our target audience. You will have experience in the B2C space, ideally with subscription based services. Even better if you have worked with self-storage companies.

Estimated weekly Hours: 20 hours per week

Ideal skills include:
- Extensive growth marketing experience
- Experience in launching new products successfully
- Ability to develop versatile marketing strategies.

Your ability to present a showcase of similar work handling growth marketing for new products will be an added advantage.