Google paid ads for new bussiness

Project Description:
I recently opened a new locksmith business in Florida and I’m looking for an experienced Google Ads freelancer to create, launch, and optimize paid ad campaigns. The goal is to generate high-quality local leads (phone calls and form submissions) for services such as:

Car key replacement (lost or stolen keys)

Ignition repair

Residential rekey and lock replacement

Key Requirements:

Create a complete Google Ads campaign from scratch (Search Ads focused).

Perform detailed keyword research for locksmith-related services in Florida.

Write compelling ad copy (headlines + descriptions) aligned with locksmith services.

Set up location targeting in a very detailed way, broken down by each city, neighborhood, and surrounding areas. This must include but not be limited to:

Major cities: Boynton Beach, Delray Beach, Boca Raton, West Palm Beach, Lake Worth, Greenacres, Palm Springs, Lantana, Wellington, Palm Beach Gardens.

Additional coverage: Nearby smaller towns, suburbs, neighborhoods, and local communities/colonies within Palm Beach County and surrounding areas.

Granular targeting per city/area to maximize ad relevance and avoid wasting budget.

Implement ad extensions (call extension, location, site links).

Optimize campaigns for conversions (phone calls, clicks-to-call).

Set up conversion tracking and connect with Google Analytics.

Provide regular performance reports and suggestions for improvement.

Ideal Freelancer:

Proven experience running successful Google Ads campaigns for local service businesses (locksmith, HVAC, plumbing, towing, etc. is a big plus).

Strong knowledge of keyword strategy and negative keyword setup to avoid irrelevant clicks.

Skilled in hyper-local targeting (city + neighborhood level).

Ability to work within a monthly budget and maximize ROI.

Fluent in English and good communication skills.

Spanish speaking is a plus, but not required.

Deliverables:

Fully set up Google Ads campaign with detailed city-by-city targeting.

Weekly or bi-weekly reports on performance.

Ongoing optimization for better results.

Budget:
Open to proposals, starting with a test budget to evaluate performance.