Google PPC and Shopping Campaign Expert

I am looking to partner with a highly motivated and experienced PPC and Shopping Feed Manager to manage PPC campaigns and shopping feeds across various platforms, including Google Ads, and Microsoft Ads. I am open to providing paid tool utilization if we agree that it is a good fit. This project will start as a one month project with significant opportunity for additional milestones.

The perfect partner will have strong understanding of search engine marketing and shopping feed optimization, as well as experience with data analysis and reporting.

Responsibilities:
Manage and optimize PPC campaigns and shopping feeds across various platforms, including Google Ads, Bing Ads, and (Amazon Ads, optional)

Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns

Monitor and adjust bidding strategies to maximize ROI and meet campaign goals

Develop and implement testing plans to improve campaign performance, including ad copy and landing page optimization

Work closely with the marketing team to ensure consistency of messaging and alignment with overall marketing goals

Collaborate with the data analytics team to monitor campaign performance and provide regular reporting and insights

Stay up-to-date with industry trends and changes in search engine marketing and shopping feed optimization
Qualifications:

Preferred Experience:
Bachelor's degree in marketing, advertising, or related field
Strong understanding of search engine marketing and shopping feed optimization best practices
Experience with Google Ads, Bing Ads, and Amazon Ads
Experience with data analysis and reporting using tools such as Google Analytics and Excel
Excellent communication and collaboration skills
Strong problem-solving skills and ability to work independently

If you're interested in this role, please submit some examples and cover letter. I really do look forward to hearing from you!