Google PPC Realtor Lead Generation -- 2

I’m a licensed realtor focused on residential property sales and I want to scale my pipeline of buyer enquiries across several cities. My website is live and converting modestly, but I’m ready to let a Google Ads specialist take the reins, refine the funnel, and turn pay-per-click into a steady flow of high-quality prospects.

Here’s what I need from you: build and manage a Google Ads strategy that zeroes in on motivated residential buyers, structures campaigns by city, and drives traffic to either my current site or purpose-built landing pages—whichever will convert best. You’ll handle keyword research, ad copy, audience and location targeting, budget pacing, and ongoing optimisation. Conversion tracking must be watertight via Google Analytics and Tag Manager so we can see exactly which ads and keywords produce booked appointments.

I’ll supply branding, MLS data feeds, and insight into my ideal buyer persona. You’ll supply the campaign setup, landing page suggestions or builds, weekly performance summaries, and ideas to push cost per lead down while keeping lead quality high.

To make sure we’re aligned, accepted work will:
• Launch city-segmented search campaigns that reach active homebuyers
• Achieve conversion tracking accuracy within the first week
• Deliver a first round of qualified leads within 14 days of go-live
• Include a clear optimisation roadmap for month two

If you’ve previously turned Google PPC budget into residential buyer leads at scale, I’d love to see the numbers and talk about timing.