Google Ad Management for Lead Generation

I'm seeking a Google Ad expert to help increase website traffic and generate sign-ons to our app. The key points of the project are as follows:

- Goal: Increase website traffic and generate leads through Google Ads.
- Target Audience: The target audience comprises Amazon sellers in the United States
- Ad Format: The preferred ad format is text and display ads.

Ideal skills for this job include:
- Proficiency in Google Ads and lead generation.
- Ability to understand keyword selection based on messaging.
- Ability to tailor campaigns to a specific target audience.
- Proven experience in driving website traffic and generating leads through Google Ads.
- Understanding of data analysis and ability to optimize campaigns based on performance metrics.
- Ability to adjust and optimize ads.