Google/Facebook Ads & Website Maximization For Leads

I need you or your team to maximize my Facebook/Google Ads to get the right audience to click and input data for leads. My website is https://www.powerpanel.org/ I want the right audience for the best conversion as well as referrals. I want you to track what the user does once they click on the ad and go to my website to see why or why not they input data in the form.