Google Ads setup for psychologist

I'm looking for a skilled professional who can help me set up Google Ads specifically with the goal of generating leads from local customers.

Key Project Details:
- **Goal**: My primary objective is to generate quality leads for my business.
- **Preferred Google Ads Type**: I'm interested in utilizing Search ads for this particular project.
- **Target Audience**: The ads should be optimized to reach and engage local customers effectively.

Your Role:
- Setting up Google Ads: This includes keyword research, ad copywriting, and creating a compelling ad structure.
- Location Targeting: It's crucial that the ads are specifically targeted at our local audience.
- Lead Generation Focused: The ads should be designed to not only attract clicks but also convert these clicks into solid leads for my business.

Ideal Skills:
- Proficiency in Google Ads: You should be well-versed in the Google Ads platform and its various components.
- Lead Generation Experience: Prior experience in setting up ads with a lead generation focus would be highly beneficial.
- Local SEO Knowledge: Understanding of local SEO and targeting techniques to attract the right audience.

I'm looking for someone who can not only set up the ads but also give me insights into the strategy and the expected outcomes. Please provide your proposal with details on your experience and approach to this project.