Google Ads for Search and YouTube
Budget: $2 – $8 USD
I have a new law firm in Illinois, US. The firm is focused on selling monthly subscriptions to small businesses in Illinois only, at this time. The goal of this project is to obtain 1,000 new paid subscribers within 30 days using Google Ads for Search and YouTube. For reference, some potential competitors include legalshield.com, https://www.legalzoom.com/attorneys/legal-plans/business.html, and https://bizcounsel.com.
You will be responsible for the following:
1. Plan and execute Google Search Ads campaigns (Search, Local, etc...)
2. Plan and execute YouTube Ads campaigns (5-15 second ads).
3. Create landing pages on my website. Final purchases must be made on my website, as it is set up for subscription access.
4. Connect leads to my MailChimp.com account so that we can do email retargeting to the potential clients that don't make a purchase.
5. Create retargeting campaigns on MailChimp.com account.
6. Track all ads, leads, etc... for reporting purposes.
If the first 30 days go successfully, then we might start an ongoing relationship to continue this and other works.
To be considered, you must provide in your bid:
1. What experience do you have with law firms or legal services marketing?
2. What experience do you have in Dynamic Search Ads?
3. What experience do you have in Responsive Ads?
4. What experience do you have with Remarketing using MailChimp?
5. What is your expectation for the cost to Google Ads for a campaign like this?
6. What conversion metric do you expect for each campaign that you will perform?
7. How will you manage this on an ongoing basis?
8. What experience do you have with WordPress and utilizing its plugins?
9. Do you anticipate any other strategies?
10. How many hours per week/month do you anticipate?
Failure to answer these questions in your bid will result in automatic rejection. Thank you!
You will be responsible for the following:
1. Plan and execute Google Search Ads campaigns (Search, Local, etc...)
2. Plan and execute YouTube Ads campaigns (5-15 second ads).
3. Create landing pages on my website. Final purchases must be made on my website, as it is set up for subscription access.
4. Connect leads to my MailChimp.com account so that we can do email retargeting to the potential clients that don't make a purchase.
5. Create retargeting campaigns on MailChimp.com account.
6. Track all ads, leads, etc... for reporting purposes.
If the first 30 days go successfully, then we might start an ongoing relationship to continue this and other works.
To be considered, you must provide in your bid:
1. What experience do you have with law firms or legal services marketing?
2. What experience do you have in Dynamic Search Ads?
3. What experience do you have in Responsive Ads?
4. What experience do you have with Remarketing using MailChimp?
5. What is your expectation for the cost to Google Ads for a campaign like this?
6. What conversion metric do you expect for each campaign that you will perform?
7. How will you manage this on an ongoing basis?
8. What experience do you have with WordPress and utilizing its plugins?
9. Do you anticipate any other strategies?
10. How many hours per week/month do you anticipate?
Failure to answer these questions in your bid will result in automatic rejection. Thank you!