Google Ads for Local Toy Store

I am looking for a Google Ads expert to help me drive in-store visits for my local toy store. My target audience is both children and parents and while I have some ideas for keywords, I need guidance on what will be most effective. The campaign's main goal is to increase foot traffic to my store.

Ideal skills and experience:
- Proven track record of successful Google Ads campaigns for local stores.
- Knowledge of effective keywords and phrases for targeting parents and children
- Experience with driving in-store visits through online advertising
- Creative thinking and problem-solving abilities to optimize the campaign for maximum results.