Google Ads Specialist for Tourism Company

My tourism company, focusing on 'Free Walking Tours' in one specific location, needs a seasoned Google Ads professional. The goal of the campaign is to convert clicks into bookings.

Key Responsibilities:
- Optimize the existing Google Ads campaign
- Focus on enhancing ad copy and keywords
- Weekly or bi-weekly monitoring and adjustments
- Work within a set price offer

Target Audience:
- Primarily tourists, so understanding of this demographic is key

Ideal Skills:
- Proven track record with Google Ads
- Experience in the tourism sector is a plus
- Excellent copywriting skills
- Strong understanding of keyword optimization
- Ability to segment target audience accurately
- Competent in bid strategy and budget allocation