Google Ads Specialist for EdTech Lead Generation

Project Title: Run Google Ads to Generate High-Quality Leads for EdTech Company

Project Description:
We are an EdTech company looking for an experienced Google Ads specialist to create and manage high-performing ad campaigns that generate high-quality leads. The goal is to drive student enrollments and maximize conversions at an optimal cost.

Key Responsibilities:

Set up and optimize Google Ads campaigns (Search, Display, and YouTube).

Conduct keyword research to target relevant audiences.

Create compelling ad copies and engaging creatives.

Implement A/B testing for continuous improvement.

Optimize campaigns to improve CTR, reduce CPC, and increase conversion rates.

Set up conversion tracking and provide performance reports.

Target Audience:

Students and professionals looking for career growth.

Individuals seeking online courses or career-oriented training programs.

Budget:

Please suggest a budget-friendly ad spend strategy to maximize ROI.

Experience Required:

Proven experience in running successful Google Ads campaigns.

Understanding of the EdTech industry and lead generation strategies.

Ability to track, analyze, and optimize campaign performance.

Deliverables:

Detailed campaign setup and strategy.

Weekly performance reports and insights.

Adjustments and optimisations based on results.