Google Ads Specialist for Contracting Company -- 2

We are seeking an experienced Google Ads specialist to optimize and manage existing advertising campaigns for a civil contracting and specialized technical services company. The freelancer will be responsible for auditing current campaigns, improving keyword targeting using appropriate match types, enhancing ad copy and extensions, reducing wasted ad spend through negative keyword implementation, and optimizing bidding strategies and budget allocation to improve lead generation and return on investment. The role also includes analyzing campaign performance, improving Quality Score and conversion rates, suggesting landing page improvements, setting up or verifying conversion tracking through Google Analytics or Tag Manager, and providing regular performance reports with strategic recommendations. Candidates with proven experience in managing service-based or construction industry Google Ads campaigns and strong expertise in search, display, and remarketing campaigns will be preferred, and this is expected to be an ongoing freelance collaboration based on performance.