Google Ads Specialist Needed to Run and Optimize Paid Campaigns for Daily Tours Website -- 2
Budget: $30 – $250 AUD
*** PLEASE READ EVERYTHING VERY CAREFULLY BEFORE YOU PLACE YOUR BID! ***
*** PLEASE DO NOT BID IF YOU DO NOT PROVIDE A MONTH TRIAL ***
We operate a tourism website offering daily tours and excursions in Tenerife, Canary Islands.
Our Google Ads and Google Analytics 4 (GA4) tracking are already set up but you need to double check this.
We’re now looking for an experienced Google Ads specialist to take over campaign management, improve performance, and increase real bookings.
This will start as a 1-month trial, with the goal of building a long-term collaboration if results are positive.
Your Mission
Optimize and manage our existing Google Ads campaigns to:
Generate real tour bookings (not just clicks)
Improve ROI, CTR, and conversion rate
Identify which keywords, ads, and locations drive the best results
Deliver clear reports and actionable recommendations
Key Responsibilities
Review and optimize current Google Ads setup (Search, Display, Remarketing if applicable)
Refine keyword targeting (add high-intent long-tail keywords, negative keywords)
Improve ad copy, extensions, and landing page relevance
Optimize bidding strategies for conversions and ROI
Monitor performance daily and adjust budgets intelligently
Track conversions using GA4, Google Tag Manager, and UTM parameters
Booking Source Tracking
Continuous A/B testing of ad copies, headlines, and CTAs
Bid and budget optimization to maximize ROI
Setup of dashboards to see which ads, keywords, and campaigns drive actual bookings
Setup to track customer journey: click → landing page → booking
Clear communication and structured action plan
Provide weekly reports summarizing results, insights, and next steps
What We’re Looking For
Proven experience managing Google Ads for travel, tours, or hospitality businesses
Experience with booking websites / travel platforms
Familiarity with AI tools to automate ad creation and optimization
Deep understanding of conversion tracking, analytics, and data-driven optimization
Strong communication and reporting skills
Fluent English (Spanish or German is a plus)
Available for regular updates and responsive communication
Deliverables / Goals:
Fully optimized Google Ads campaigns driving bookings
Full tracking of traffic, search terms, and conversions
Dashboard/report showing ROI and campaign performance
Bonus Skills :
Graphic design experience for Display/Remarketing ads
Please include in your proposal:
Your approach for creating high-converting campaigns
Examples of previous successful travel/tourism campaigns
Estimated timeline and budget for setup and optimization
Tools and methods you use for tracking and reporting
*** PLEASE DO NOT BID IF YOU DO NOT PROVIDE A MONTH TRIAL ***
We operate a tourism website offering daily tours and excursions in Tenerife, Canary Islands.
Our Google Ads and Google Analytics 4 (GA4) tracking are already set up but you need to double check this.
We’re now looking for an experienced Google Ads specialist to take over campaign management, improve performance, and increase real bookings.
This will start as a 1-month trial, with the goal of building a long-term collaboration if results are positive.
Your Mission
Optimize and manage our existing Google Ads campaigns to:
Generate real tour bookings (not just clicks)
Improve ROI, CTR, and conversion rate
Identify which keywords, ads, and locations drive the best results
Deliver clear reports and actionable recommendations
Key Responsibilities
Review and optimize current Google Ads setup (Search, Display, Remarketing if applicable)
Refine keyword targeting (add high-intent long-tail keywords, negative keywords)
Improve ad copy, extensions, and landing page relevance
Optimize bidding strategies for conversions and ROI
Monitor performance daily and adjust budgets intelligently
Track conversions using GA4, Google Tag Manager, and UTM parameters
Booking Source Tracking
Continuous A/B testing of ad copies, headlines, and CTAs
Bid and budget optimization to maximize ROI
Setup of dashboards to see which ads, keywords, and campaigns drive actual bookings
Setup to track customer journey: click → landing page → booking
Clear communication and structured action plan
Provide weekly reports summarizing results, insights, and next steps
What We’re Looking For
Proven experience managing Google Ads for travel, tours, or hospitality businesses
Experience with booking websites / travel platforms
Familiarity with AI tools to automate ad creation and optimization
Deep understanding of conversion tracking, analytics, and data-driven optimization
Strong communication and reporting skills
Fluent English (Spanish or German is a plus)
Available for regular updates and responsive communication
Deliverables / Goals:
Fully optimized Google Ads campaigns driving bookings
Full tracking of traffic, search terms, and conversions
Dashboard/report showing ROI and campaign performance
Bonus Skills :
Graphic design experience for Display/Remarketing ads
Please include in your proposal:
Your approach for creating high-converting campaigns
Examples of previous successful travel/tourism campaigns
Estimated timeline and budget for setup and optimization
Tools and methods you use for tracking and reporting