Google Ads Setup and Optimization for Ticket-Selling Website
Budget: $15 – $25 USD
We are seeking a highly experienced and creative Google Ads specialist to manage our ad campaigns for a recently launched website that sells tickets for shows, sports events, concerts, and more, similar to platforms like Gametime.co and StubHub.com.
The ideal candidate will help us achieve cost-effective advertising with maximum reach, focusing on the U.S. market. They should have expertise in identifying the right keywords, audience segmentation, and ad strategies that drive conversions while maintaining a low cost per click (CPC).
Scope of Work:
Google Ads Account Setup:
Create and optimize our Google Ads account from scratch (if needed).
Ensure proper tracking is set up using Google Analytics, conversion tracking, and pixel integration.
Keyword Research:
Conduct extensive research to identify high-performing, low-cost keywords for the ticketing industry.
Include long-tail and niche keywords related to shows, concerts, sports events, and trending events in the U.S.
Ad Campaign Creation:
Design and launch search ads, display ads, and any recommended ad types for better reach and engagement.
Write compelling ad copy with clear CTAs to drive ticket purchases.
Audience Targeting:
Implement demographic and geographic targeting for the U.S. audience, including age, gender, and interests.
Set up retargeting campaigns for visitors who leave without purchasing tickets.
Bid Strategy and Budget Optimization:
Implement smart bidding strategies to keep costs low while maximizing clicks and conversions.
Advise on an optimal daily/weekly budget for desired results.
Performance Monitoring and Optimization:
Continuously monitor campaign performance and make data-driven adjustments.
Provide regular reports on metrics like CTR, CPC, conversion rate, and ROI.
Deliverables:
Fully functional and optimized Google Ads account.
At least 3-5 well-performing ad campaigns ready to launch.
Keyword list with monthly search volumes and competition levels.
Detailed targeting setup with audience segmentation.
Weekly performance reports with actionable insights and recommendations.
Requirements:
Proven experience managing Google Ads for e-commerce, ticketing, or event-based platforms.
Familiarity with the U.S. market and event industry trends.
Ability to achieve cost-effective results with high reach and conversions.
Strong communication skills and availability for regular updates.
The ideal candidate will help us achieve cost-effective advertising with maximum reach, focusing on the U.S. market. They should have expertise in identifying the right keywords, audience segmentation, and ad strategies that drive conversions while maintaining a low cost per click (CPC).
Scope of Work:
Google Ads Account Setup:
Create and optimize our Google Ads account from scratch (if needed).
Ensure proper tracking is set up using Google Analytics, conversion tracking, and pixel integration.
Keyword Research:
Conduct extensive research to identify high-performing, low-cost keywords for the ticketing industry.
Include long-tail and niche keywords related to shows, concerts, sports events, and trending events in the U.S.
Ad Campaign Creation:
Design and launch search ads, display ads, and any recommended ad types for better reach and engagement.
Write compelling ad copy with clear CTAs to drive ticket purchases.
Audience Targeting:
Implement demographic and geographic targeting for the U.S. audience, including age, gender, and interests.
Set up retargeting campaigns for visitors who leave without purchasing tickets.
Bid Strategy and Budget Optimization:
Implement smart bidding strategies to keep costs low while maximizing clicks and conversions.
Advise on an optimal daily/weekly budget for desired results.
Performance Monitoring and Optimization:
Continuously monitor campaign performance and make data-driven adjustments.
Provide regular reports on metrics like CTR, CPC, conversion rate, and ROI.
Deliverables:
Fully functional and optimized Google Ads account.
At least 3-5 well-performing ad campaigns ready to launch.
Keyword list with monthly search volumes and competition levels.
Detailed targeting setup with audience segmentation.
Weekly performance reports with actionable insights and recommendations.
Requirements:
Proven experience managing Google Ads for e-commerce, ticketing, or event-based platforms.
Familiarity with the U.S. market and event industry trends.
Ability to achieve cost-effective results with high reach and conversions.
Strong communication skills and availability for regular updates.