Google Ads PPC Conversion Strategy

I'm looking for a skilled presentation professional to create an engaging and visually appealing slide deck that details an advanced PPC strategy. The primary goal of this strategy is to increase conversions for our Google Ads campaigns.

Key Points:
- The target audience for this presentation is potential clients. Hence, the slides need to be designed to not only inform but also persuade and excite them about the effectiveness of our strategy.

Ideal Skills and Experience:
- Proficiency in creating captivating and persuasive presentations
- A solid understanding of PPC strategies, particularly within Google Ads
- Experience in developing strategies aimed at increasing conversions.


This can take any form you see fit, but may include:
●Recommended keywords and audiences for both demand generation and conversion.
●Recommended copy/creative to drive conversion
●Recommended KPIs
●Testing ideas and any cool ideas on use of different formats – go wild here and do not feel limited to just search but can propose any other channels you see relevant

A few additional points:
●Keep it visual and interesting, save the heavy text for your voiceover!
●There is no right or wrong answer, so feel free to make this your own


The successful candidate will be able to take complex PPC concepts and distill them into a clear and visually compelling format, ensuring that potential clients can easily grasp the value of our strategy and its potential impact on their conversion rates.