Google Ads Overhaul and Ongoing Management for Plumbing, HVAC and Appliance Repair Business

I'm looking for a skilled Google Ads professional who can revamp and manage our Google Ads account for our plumbing, HVAC, and appliance repair business. The project will be ongoing, focusing on consistent optimization to achieve the following objectives:

- Increase website traffic
- Generate more leads
- Improve ad performance

The target audience for the campaign is residential customers. The ideal candidate should be able to:

- Perform a thorough analysis of our existing account and suggest necessary changes
- Set up a new campaign structure to target residential customers effectively, ensuring high-quality traffic and lead generation
- Provide ongoing management, optimization, and reporting to ensure our ads always perform as desired

I'm looking for someone with a proven track record in Google Ads for similar service-based industries and who can demonstrate the ability to drive results through strategic campaign management. Experience with residential customer targeting and lead generation will be a big plus.