Google Ads Optimization for Travel Agency

I'm seeking an experienced Google Ads specialist to optimize my campaigns for a travel agency. The primary goal is to generate leads, specifically targeting families planning vacations. Currently, we are running ads on the Search Network.

Key Requirements:
- Optimize existing Google Ads campaigns
- Focus on lead generation
- Target families planning vacations
- Experience with the Search Network is essential

Ideal Skills and Experience:
- Proven track record in Google Ads optimization
- Expertise in targeting and ad copy for family-oriented audiences
- Strong analytical skills to measure and improve campaign performance
- Relevant certifications (e.g., Google Ads Certification) are a plus

Please share your relevant experience and strategies for achieving the campaign goals.