Google Ads Optimization & ROI -- 2

I already have active campaigns running on Google, Facebook and Instagram, but Google Ads is my immediate priority. All of my creative—static, video, copy and offers—is ready; what I need now is a seasoned hand to review every setting and squeeze more return out of the spend.

Here’s what I want from the engagement:

• A line-by-line audit of my existing Google Ads account that diagnoses waste and uncovers quick wins.
• Tactical recommendations on keywords, audience targeting, positioning and bid strategy, with clear reasoning behind each change.
• A re-balanced media plan that shows how much to allocate to each ad group and network so that the overall account remains healthy.
• A tracking framework that pushes every key metric into a single Google property (Analytics, Tag Manager, and/or Looker Studio) so reporting becomes effortless.
• A concise roadmap for rolling the same best-practice principles into Facebook and Instagram once Google is dialed in.

The work is finished when I can see measurable lifts in CTR, CPA and ROAS within the agreed testing window, and when the dashboards reflect every dollar and action in one place.

In your proposal, focus on the experience that proves you can deliver these outcomes; links to past accounts or anonymised screenshots that highlight before-and-after performance are perfect.