Google Ads Optimization & Management for Local Tour Company in Colombia

Job ID: 38260705

Budget: $15 – $25 USD

I'm seeking a skilled agency to help me audit, optimize, monitor and manage my existing Google Ads campaigns through my account. Here's a breakdown of the project requirements:

- Target Audience: My ads are aimed at English-speaking tourists visiting Medellin, Colombia. The agency should understand and cater to this specific industry & demographic to ensure effective ad placements and messaging.

- Campaign Objectives: The primary goals of this campaign are to improve ad conversion rates, and ultimately boost sales and revenue (measured in bookings and fully trackable). The agency should have a proven track record in delivering these outcomes for similar clients.

- Budget: We are currently allocating less than 1000 USD on a monthly basis in total across all Google Ad campaigns. The agency should be able to work efficiently within this budget while still delivering impactful results.

Beyond search and display campaigns, for us it is important to have an optimized paid presence on Maps/GMB and Google Things to Do, due to the nature of our industry (tourism).

The ideal agency should possess the following skills and experience:
- Demonstrable expertise in Google Ads optimization and monitoring
- Proven track record of improving conversion rates and generating sales from Google Ads campaigns
- Ability to work effectively within a limited budget without compromising on results
- Ideally experience in the tourism industry, specifically with local operators

Expectations:
- Manage all ads from our Google account (NOT yours). We must have full ownership.
- Weekly check-in/update.
- Monthly report including key findings & recommendations.
- Proactive, hands-on approach
- Transparent communication

If you think you're the right agency for this project, I'd love to hear from you. Please provide examples of previous similar work and your proposed strategy for this particular campaign.