Google Ads Lead Generation Optimization

I'm seeking a seasoned Google Ads expert to optimize my campaign aimed at generating phone call leads. Although I've previously attempted this, the results have been less than satisfactory.

Key Objectives:
- Enhance the current Google Ads strategy to boost phone call leads
- Improve the overall effectiveness of the ad campaign

Ideal Candidate:
- Proven experience with Google Ads, particularly in lead generation
- Demonstrated ability to transform underperforming campaigns
- Excellent understanding of strategies to generate phone call leads
- Strong communication skills to discuss progress and strategy adjustments

We're a small business that manufactures and installs automatic Aluminium gates and fencing.

We want leads for:
- New Gates
- Gate Automation (Motors)
- Aluminium and Colorbond Fencing