Google Ads & Facebook Expert for B2B SaaS

We are seeking a Google Ads and Facebook (Meta) expert specializing in B2B and B2C SaaS solutions. The product is a SaaS platform with 240,000 users. The platform has traditionally operated in the B2C space, but is now actively expanding its capabilities to cater to B2B as well.

Scope of Work:

- Market analysis and competitor strategy review
- Identification of key performance metrics (KPIs)
- Analysis of previous advertising campaigns
- Development of comprehensive advertising strategy
- Creation and management of advertising campaigns (audiences, ads, sitelinks, etc.) in Google Ads and Meta ads
- Continuous optimization and A/B testing of campaigns to improve performance
- Budget management and ROI analysis
- Integration of tracking tools and setting up conversion tracking
- Reporting and presenting campaign performance to stakeholders
- Collaboration with the product and sales teams to align marketing strategies with business goals

Essential Skills:

-Deep understanding of SaaS marketing in both B2B and B2C environments
- Expertise in developing and executing advertising strategies
- Advanced setup and management of Google Ads and Meta ads campaigns
- Proficiency in audience segmentation and targeting
- Experience with A/B testing and campaign optimization
- Strong analytical skills to interpret data and make informed decisions
- Ability to manage advertising budgets and optimize for ROI