Google Ads Campaign Project BEN

1. Project Overview

Client/Business Name: GreenGlow Skincare

Industry: Beauty & Personal Care

Goal: Drive online sales of skincare products via website

Target Location: United States

Target Audience: Women aged 25–45 interested in natural skincare

Budget: $2,000/month

Campaign Duration: 3 months

2. Campaign Structure
Campaign Type:

Search Network (Google Search)

Campaign Goal:

Sales / Conversions (Website purchases)

Conversion Tracking:

Set up using Google Tag Manager + Google Ads Conversion Tracking

Primary metric: Completed purchase

3. Ad Groups & Keywords
Ad Group 1: Natural Face Cream

Keywords:

buy natural face cream

organic face moisturizer

best natural face cream for women

face cream for sensitive skin

Ad Group 2: Anti-Aging Serum

Keywords:

anti-aging serum for women

natural wrinkle serum

best serum for aging skin

organic retinol alternative

All keywords are phrase and exact match. Negative keywords applied: “free”, “cheap”, “wholesale”, etc.

4. Ad Copy (Examples)
Ad Group: Natural Face Cream

Headline 1: Natural Face Cream for Radiant Skin
Headline 2: Gentle & Organic Formula
Headline 3: Shop Online Today

Description:
Restore your skin’s natural glow with our organic face cream. Made for sensitive skin. Fast U.S. shipping.

Display URL:
greenglow.com/natural-face-cream

5. Ad Extensions

Sitelinks:

About Us

Customer Reviews

Skincare Tips

Shop All Products

Callouts:

Free Shipping Over $50

100% Organic Ingredients

Dermatologist Approved

Structured Snippet:

Types: Moisturizers, Serums, Toners

6. Bidding Strategy

Strategy: Maximize Conversions (Smart Bidding)

Target CPA: $15–$20

Bid Adjustments: Higher for mobile, lower for desktop if conversion rate is lower

7. Performance Metrics (KPIs)

Click-Through Rate (CTR)

Conversion Rate

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Quality Score

Impressions & Clicks

8. A/B Testing Plan

Test 2 versions of each ad per ad group

Variations on headlines & call-to-action phrases

Analyze after 2 weeks

9. Landing Page Suggestions

Fast loading (under 3s)

Mobile-friendly

Clear CTA (“Buy Now”)

Reviews & testimonials

Live chat or FAQ section

10. Reporting

Weekly performance summary (CTR, CPA, Conversions)

Monthly review & optimization recommendations

Adjust keywords, ads, and bids based on data