Google Ads Campaign Optimization

I need a skilled freelancer to analyze my Google Ads account and optimize my campaign. My goal is to generate more B2C leads.

Key Requirements:
- Review and analyze current Google Ads performance
- Optimize for lead generation, focusing on B2C
- Adjust keywords, bids, and ad copy as needed
- Provide a detailed report on changes made and expected outcomes

Ideal Skills and Experience:
- Proven experience with Google Ads
- Strong understanding of lead generation strategies
- Ability to analyze data and make informed decisions
- Excellent communication skills for reporting

Please ensure your proposals include relevant experience and any initial thoughts on the project.