Gay Dating App

Job Title: Freelance Digital Marketing & Community Manager for Gay Dating App

Responsibilities:

Conduct market research to understand target audience and competition
Develop and execute a pre-launch marketing strategy, including influencer partnerships, social media campaigns, and email sign-ups
Design and implement digital advertising campaigns on social media platforms (Facebook, Instagram) and Google Ads
Manage community engagement on social media and through email
Work with the app development team to ensure smooth UX/UI design and functionality
Launch the app with a comprehensive campaign including influencer outreach, press releases, and paid media
Monitor app performance through analytics tools and adjust strategies as needed
Continuously engage and retain users through new content, updates, and personalized communications
Provide post-launch customer support and collect feedback for improvements
Skills Required:

Experience in app marketing and user acquisition strategies
Knowledge of SEO/ASO, email marketing, and paid ad campaigns
Expertise in community management and social media engagement
Ability to work independently and collaborate with a development team
Strong communication skills and attention to detail
Passion for LGBT+ causes and understanding of the target audience's needs
Experience:

3+ years in digital marketing, app marketing, or community management
Proven success in launching digital products or apps
Experience working with LGBT+ focused platforms or audiences is a plus