GOOGLE ADS / PPC for mobile tyre fitting company

i have a direct competitor who is running google ads and i want to replicate. The primary goal of this campaign is to generate leads from landing page, my webform which is already built: www.tyrefixer.co.uk

i want competitor analysis on my direct competitor (will provide when speaking) i want someone with a proven track-record.

budget - start off small
i am expecting to work with this person on a long term basis for 1 other campaign also. But prove worth first.