Football App Google Ads Campaign -- 2
Budget: ₹1,500 – ₹12,500 INR
The goal is to drive qualified traffic to my player-development app’s landing pages through Google Ads Display campaigns. Coaches and trainers are the sole audience segment, so every creative, keyword, and placement must speak their language—drills, session planning, athlete monitoring, and similar terms that naturally resonate with this group.
Here is what I need delivered:
• Campaign blueprint: audience targeting settings, keyword themes, placement strategy, and projected reach.
• Creative assets guidance: image sizes, copy variations, CTAs, and any required adjustments for responsive display.
• Full build inside my Google Ads account, including conversion tracking tied to website events.
• 14-day optimisation pass: negative keyword pruning, bid adjustments, audience exclusions, and A/B ad testing to improve CTR and lower CPC.
• Summary report at the end of the optimisation period with traffic metrics, insights, and clear next-step recommendations.
Acceptance criteria:
1. Ads must reach a minimum 90 % impression share in the defined coach/trainer segment by day seven.
2. Website traffic increase of at least 20 % compared with the previous 14-day baseline.
3. All tracking events fire correctly in Google Analytics and match Google Ads conversions.
Tools involved: Google Ads, Google Analytics 4, Tag Manager, and, if helpful, Data Studio for reporting.
Account access, current landing page URLs, and baseline analytics will be provided immediately after project award so the build can begin without delay.
Here is what I need delivered:
• Campaign blueprint: audience targeting settings, keyword themes, placement strategy, and projected reach.
• Creative assets guidance: image sizes, copy variations, CTAs, and any required adjustments for responsive display.
• Full build inside my Google Ads account, including conversion tracking tied to website events.
• 14-day optimisation pass: negative keyword pruning, bid adjustments, audience exclusions, and A/B ad testing to improve CTR and lower CPC.
• Summary report at the end of the optimisation period with traffic metrics, insights, and clear next-step recommendations.
Acceptance criteria:
1. Ads must reach a minimum 90 % impression share in the defined coach/trainer segment by day seven.
2. Website traffic increase of at least 20 % compared with the previous 14-day baseline.
3. All tracking events fire correctly in Google Analytics and match Google Ads conversions.
Tools involved: Google Ads, Google Analytics 4, Tag Manager, and, if helpful, Data Studio for reporting.
Account access, current landing page URLs, and baseline analytics will be provided immediately after project award so the build can begin without delay.