Fine Art Photography PPC Expert Needed

Job ID: 38246657

Budget: $15 – $25 USD

I'm looking for a PPC expert with extensive experience in managing and optimizing advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads. The job is to advertise our high-end fine art photography to art collectors, interior designers, fine art enthusiasts, and those interested in exclusive wall decor.

Key Responsibilities:
Develop a comprehensive PPC strategy aligned with our business goals, including our main goal of lead acquisition.
Conduct in-depth keyword research to identify relevant search terms for our target audience on Google Ads.
Create high-performing ad copy for both Google Search Ads and Meta Ads (formerly Facebook Ads), showcasing our unique photography collections.
Design targeted audience segments on meta ads based on demographics, interests, and behaviors.
Manage campaign budgets effectively, optimizing bids and placements for maximum return on investment (ROI).
Regularly monitor campaign performance, providing detailed reports with key metrics and actionable insights.
Stay up-to-date on the latest trends and best practices in Google Ads and Meta Ads.

Desired Skills and Experience:
Proven experience in managing successful PPC campaigns on Google Ads and Meta Ads platforms.
Strong understanding of Google Ads auction dynamics, including keyword research, bidding strategies, and ad copy optimization.
Experience working with Facebook Pixel and conversion tracking for Meta Ads campaigns.
A keen eye for design and the ability to craft compelling ad copy that resonates with a high-end audience.
Excellent communication and reporting skills.
Experience with the fine art industry is a plus.

Project Deliverables:
A well-defined PPC strategy document outlining campaign goals, target audience, and key performance indicators (KPIs)
Ongoing management and optimization of Google Ads and Meta Ads campaigns
Regular performance reports with data analysis and recommendations for improvement.

Budget:
Please specify your hourly rate or project-based fee in your proposal.

Timeline:
We are seeking a long-term partnership with the right candidate.

Additional Information:
Briefly describe your experience with high-end products and services (if applicable).
Include links to your portfolio or case studies demonstrating successful PPC campaigns in the art or luxury goods sector (if available).
We look forward to reviewing proposals from qualified PPC experts who can help us achieve our marketing goals and reach our target audience effectively.