Finance Lead Gen Overhaul

I am in need of an experienced PPC specialist with a deep understanding of the finance industry. My primary goal is to generate quality leads, targeting an audience aged 55 and above. This project requires precision in audience targeting and a keen ability to craft campaigns that resonate with this demographic.

**Key Requirements:**
- Proven experience in PPC campaign management, particularly within the finance sector.
- Expertise in targeting audiences aged 55+ across various platforms.
- Ability to analyze data and adjust campaigns for maximum lead generation.
- Strong skills in keyword research and ad copywriting that appeals to a mature audience.
- Familiarity with compliance and regulations in the finance industry's advertising.

**Ideal Skills & Experience:**
- Certifications in Google Ads and Bing Ads.
- Experience with social media advertising, including Facebook and LinkedIn, tailored to older demographics.
- A portfolio showcasing successful finance-related PPC campaigns focusing on lead generation.
- Excellent analytical skills to iterate and improve campaign performance continuously.
- Clear communication for regular updates and campaign adjustments based on feedback.

This role is pivotal for achieving our marketing goals, driving qualified leads that can convert into valuable customers for our finance business. If you have a track record of structuring successful PPC campaigns targeting an older demographic within the finance sector, I’d love to hear from you.