Facebook/LinkedIn Ads Specialist for Academic Survey Recruitment (Short Project)
Budget: €30 – €250 EUR
Hello Freelancers,
I am a Master's student at UNU-MERIT / Maastricht University in the Netherlands, conducting research for my thesis titled "Gatekeepers or Exploiters? Regulating Educational Consultancies for Indian Students Pursuing EU Education."
Goal: I need assistance setting up and managing a short, targeted advertising campaign on Facebook and/or LinkedIn to recruit participants for an online screening survey. The ultimate aim is to gather participants for subsequent 30-minute qualitative interviews.
Survey Link: https://maastrichtuniversity.eu.qualtrics.com/jfe/form/SV_5nVMsvl3bIRbHJI
Target Audience:
We need to reach Indian citizens who have applied to universities in the European Union (specifically focusing on Germany, France, and the Netherlands initially). This includes:
Prospective students (currently in India).
Current students (currently in the EU).
Recent graduates (within the last ~2 years, potentially in EU or India).
Age range approx. 18-30/35.
Fields of Study: Primarily STEM (Engineering, CS, etc.), Business/Management, and Humanities/Social Sciences.
Crucially: We need a mix of participants who used an educational consultancy for their application AND those who applied independently. Initial responses have skewed towards independent applicants, so targeting consultancy users is a priority, although both groups are needed.
Scope of Work:
I am looking for an experienced ads specialist to:
Review the target audience details and survey link provided.
Recommend the most cost-effective platform strategy (Facebook Ads, LinkedIn Ads, or potentially both) given the budget and targeting needs.
Set up the ad campaign(s) on the chosen platform(s), including:
Defining specific audience targeting based on the criteria above.
Setting up campaign structure (e.g., ad sets for different locations/groups).
Implementing the ad creative (I will provide the ad text copy and a relevant image).
Configuring budget (see below) and bidding strategy for optimal cost-effectiveness (likely optimizing for link clicks/traffic).
Monitor the campaign(s) actively for a short initial period (e.g., 7-10 days).
Provide a brief summary report on performance (reach, clicks, CPC) and basic recommendations for any immediate optimizations needed after the initial monitoring period.
Deliverables:
Fully configured ad campaign(s) launched on Facebook and/or LinkedIn.
Brief (1-page) performance report after ~7-10 days of monitoring.
Budget:
My total budget for this advertising effort (including both the ad spend AND your freelancer fees) is $150 USD.
I am a Master's student at UNU-MERIT / Maastricht University in the Netherlands, conducting research for my thesis titled "Gatekeepers or Exploiters? Regulating Educational Consultancies for Indian Students Pursuing EU Education."
Goal: I need assistance setting up and managing a short, targeted advertising campaign on Facebook and/or LinkedIn to recruit participants for an online screening survey. The ultimate aim is to gather participants for subsequent 30-minute qualitative interviews.
Survey Link: https://maastrichtuniversity.eu.qualtrics.com/jfe/form/SV_5nVMsvl3bIRbHJI
Target Audience:
We need to reach Indian citizens who have applied to universities in the European Union (specifically focusing on Germany, France, and the Netherlands initially). This includes:
Prospective students (currently in India).
Current students (currently in the EU).
Recent graduates (within the last ~2 years, potentially in EU or India).
Age range approx. 18-30/35.
Fields of Study: Primarily STEM (Engineering, CS, etc.), Business/Management, and Humanities/Social Sciences.
Crucially: We need a mix of participants who used an educational consultancy for their application AND those who applied independently. Initial responses have skewed towards independent applicants, so targeting consultancy users is a priority, although both groups are needed.
Scope of Work:
I am looking for an experienced ads specialist to:
Review the target audience details and survey link provided.
Recommend the most cost-effective platform strategy (Facebook Ads, LinkedIn Ads, or potentially both) given the budget and targeting needs.
Set up the ad campaign(s) on the chosen platform(s), including:
Defining specific audience targeting based on the criteria above.
Setting up campaign structure (e.g., ad sets for different locations/groups).
Implementing the ad creative (I will provide the ad text copy and a relevant image).
Configuring budget (see below) and bidding strategy for optimal cost-effectiveness (likely optimizing for link clicks/traffic).
Monitor the campaign(s) actively for a short initial period (e.g., 7-10 days).
Provide a brief summary report on performance (reach, clicks, CPC) and basic recommendations for any immediate optimizations needed after the initial monitoring period.
Deliverables:
Fully configured ad campaign(s) launched on Facebook and/or LinkedIn.
Brief (1-page) performance report after ~7-10 days of monitoring.
Budget:
My total budget for this advertising effort (including both the ad spend AND your freelancer fees) is $150 USD.