Facebook Ads for Wedding Dress Business

I need help with creating and managing Facebook ads to drive traffic to my website. Specifically, I'm aiming to attract both brides and bridesmaids to my online store, which specializes in wedding dresses and bridesmaid dresses.

Key Details:
- Target Audience: The ads should be tailored to appeal to both brides and bridesmaids.
- Style of Ad: I'm looking for engaging image-based and video ads to be featured on Facebook.
- Main Message: The ads should focus on presenting my collection as affordable, high-quality, and with the added benefit of payment plan options.

Ideal Skills and Experience:
- Proven track record in creating successful Facebook ad campaigns.
- Experience in targeting multiple audiences effectively.
- Strong understanding of the wedding industry and its customer base.
- Copywriting skills to craft compelling and relevant ad content.

Please note that I'm not just looking for someone to create the ads but also manage and optimize them for maximum ROI.