Enhanced ROI for muslimlane.com | Google and Facebook Performance Shopping Ads for website muslimlane.com we have Current ROI 5-6 and Looking for ROI 12-15 that we have Achieved Earlier

I'm looking for a seasoned professional in the field of Google and Facebook Performance Shopping Ads. Our current ROI is 5-6, but I aim to achieve a higher ROI of 12-15, which we've managed before.

Key Objectives:
- Increase website traffic
- Enhance conversion rate
- Reduce current advertising costs

Your tasks will include:

- Conducting a thorough audit of our current Google and Facebook Performance Shopping Ads campaign.
- Implementing strategies to increase the reach of our ads to cater to a wide range of audience demographics including men, women, all genders, and specifically kids clothing.
- Suggest ways to improve the conversion rate by refining our ad content and targeting strategies.
- Implementing cost-effective advertising strategies to reduce our current advertising expenditure.

Ideal candidate should have a proven track record of enhancing ROI through Google and Facebook Performance Shopping Ads. Understanding of the fashion industry and experience in marketing kids clothing will be a plus. The budget is flexible and can be discussed in detail.