Email Marketing Specialist – Dual Campaigns for Parents & School Leaders
Budget: $15 – $25 USD
We’re looking for a sharp, performance-driven Email Marketing Specialist to lead two targeted email campaigns for our school uniform brand — one focused on parents and the other on school decision-makers like principals.
Our business serves both audiences:
• Parents are the ones who purchase school uniforms for their children.
• School leaders are the ones who choose or recommend where families shop.
We have separate lists and want two parallel email campaigns that speak directly to the needs of each audience.
⸻
Your Goals
• For parents: Drive website sales through compelling, timely, and brand-aligned email campaigns.
• For school leaders: Book sales calls by clearly demonstrating how our program supports their school community.
⸻
What You’ll Do
• Build and manage two parallel email campaign flows (B2C and B2B) using our existing SOP as a starting point.
• Write clear, high-converting email copy for both audiences.
• Use provided graphics and brand guide to assemble and schedule emails.
• Segment lists (parents vs. school leaders) and manage campaigns using our existing platforms (e.g., Klaviyo or Mailchimp).
• Perform A/B testing, track performance, and provide insights and optimizations.
• Focus on outcomes: Sales from parents, booked calls from principals.
⸻
What You’ll Work With
• A defined brand voice (we’ll share our brand guide).
• Two clean email lists: one of past customers, and one of school decision-makers.
• A designer on our team who will provide visuals — your job is to own execution and performance.
• An existing email SOP, with flexibility for your expertise and suggestions.
⸻
What Success Looks Like
• For parents: measurable increases in sales from email-driven traffic.
• For school leaders: booked meetings and replies that move us toward becoming their preferred uniform provider.
⸻
What We’re Looking For
• Proven experience managing B2C and B2B email campaigns — bonus if you’ve worked in education, retail, or e-commerce.
• Strong grasp of segmentation, subject line testing, flows, and performance tracking.
• Confidence writing both persuasive parent-facing content and professional outreach to school admins.
• An eye for execution — we need someone who can manage timelines, test ideas, and report clearly on results.
⸻
Budget
We’re open to hourly or project-based compensation. Please include your rate and examples of past campaigns in your application.
⸻
To apply, send us:
• Your portfolio or examples of B2C and/or B2B email campaigns
• A brief note on your approach to segmentation and A/B testing
• Your rate or pricing structure
Our business serves both audiences:
• Parents are the ones who purchase school uniforms for their children.
• School leaders are the ones who choose or recommend where families shop.
We have separate lists and want two parallel email campaigns that speak directly to the needs of each audience.
⸻
Your Goals
• For parents: Drive website sales through compelling, timely, and brand-aligned email campaigns.
• For school leaders: Book sales calls by clearly demonstrating how our program supports their school community.
⸻
What You’ll Do
• Build and manage two parallel email campaign flows (B2C and B2B) using our existing SOP as a starting point.
• Write clear, high-converting email copy for both audiences.
• Use provided graphics and brand guide to assemble and schedule emails.
• Segment lists (parents vs. school leaders) and manage campaigns using our existing platforms (e.g., Klaviyo or Mailchimp).
• Perform A/B testing, track performance, and provide insights and optimizations.
• Focus on outcomes: Sales from parents, booked calls from principals.
⸻
What You’ll Work With
• A defined brand voice (we’ll share our brand guide).
• Two clean email lists: one of past customers, and one of school decision-makers.
• A designer on our team who will provide visuals — your job is to own execution and performance.
• An existing email SOP, with flexibility for your expertise and suggestions.
⸻
What Success Looks Like
• For parents: measurable increases in sales from email-driven traffic.
• For school leaders: booked meetings and replies that move us toward becoming their preferred uniform provider.
⸻
What We’re Looking For
• Proven experience managing B2C and B2B email campaigns — bonus if you’ve worked in education, retail, or e-commerce.
• Strong grasp of segmentation, subject line testing, flows, and performance tracking.
• Confidence writing both persuasive parent-facing content and professional outreach to school admins.
• An eye for execution — we need someone who can manage timelines, test ideas, and report clearly on results.
⸻
Budget
We’re open to hourly or project-based compensation. Please include your rate and examples of past campaigns in your application.
⸻
To apply, send us:
• Your portfolio or examples of B2C and/or B2B email campaigns
• A brief note on your approach to segmentation and A/B testing
• Your rate or pricing structure