Email Marketing Manager (Full-Time Role)
Budget: ₹37,500 – ₹75,000 INR
I NEED SOMEONE ON FULL-TIME BASIS.
THE ROLE and OUR CLIENT:
Join a dynamic and innovative company with over a decade of experience in the industry.
Founded by a visionary filmmaker who has traveled the world and worked with top-tier
names like Animal Planet, National Geographic, and Discovery aim to help
create better videos, reach a wider audience, and boost filmmakers’ incomes. From
humble beginnings and countless learning experiences, they’ve grown into a platform that
bridges the gap between creative skills and business acumen.
RESPONSIBILITIES:
• Email Campaign Strategy Development: Design and implement comprehensive
email marketing strategies tailored to each client's needs, ensuring alignment with
their business goals and target audience.
• Platform Selection and Setup: Assist clients in selecting the most suitable email
marketing platforms (such as Instantly, Apollo, Mailchimp, etc.) and manage the
setup and integration process for seamless operation.
• Lead Generation and Management: Develop and execute lead generation
campaigns at scale using email marketing tools. Continuously monitor, analyze, and
optimize campaigns to maximize lead acquisition and conversion rates.
• Copywriting and Content Creation: Craft compelling, high-converting email copy
that engages recipients and drives action. Collaborate with clients to ensure the
messaging aligns with their brand voice and objectives.
• Campaign Performance Analysis: Track, analyze, and report on key email
marketing metrics (open rates, click-through rates, conversion rates, etc.). Use
data-driven insights to optimize future campaigns and improve ROI.
• A/B Testing and Optimization: Implement A/B testing strategies to test different
email elements (subject lines, content, CTAs, etc.). Analyze results and apply
learnings to refine and improve campaign performance.
• Client Relationship Management: Serve as the primary point of contact for clients,
providing regular updates, addressing concerns, and ensuring their satisfaction with
the email marketing services.
• Compliance and Deliverability Management: Ensure all email campaigns comply
with relevant regulations (CAN-SPAM, GDPR, etc.) and best practices. Monitor
deliverability rates and take action to maintain high inbox placement rates.
• Training and Support: Provide training and support to clients and their teams on
email marketing best practices, platform usage, and campaign management to
empower them to achieve their marketing goals.
• Project Management: Oversee the entire email marketing process from strategy
development to execution and analysis. Ensure timely and successful delivery of
email campaigns.
THE ROLE and OUR CLIENT:
Join a dynamic and innovative company with over a decade of experience in the industry.
Founded by a visionary filmmaker who has traveled the world and worked with top-tier
names like Animal Planet, National Geographic, and Discovery aim to help
create better videos, reach a wider audience, and boost filmmakers’ incomes. From
humble beginnings and countless learning experiences, they’ve grown into a platform that
bridges the gap between creative skills and business acumen.
RESPONSIBILITIES:
• Email Campaign Strategy Development: Design and implement comprehensive
email marketing strategies tailored to each client's needs, ensuring alignment with
their business goals and target audience.
• Platform Selection and Setup: Assist clients in selecting the most suitable email
marketing platforms (such as Instantly, Apollo, Mailchimp, etc.) and manage the
setup and integration process for seamless operation.
• Lead Generation and Management: Develop and execute lead generation
campaigns at scale using email marketing tools. Continuously monitor, analyze, and
optimize campaigns to maximize lead acquisition and conversion rates.
• Copywriting and Content Creation: Craft compelling, high-converting email copy
that engages recipients and drives action. Collaborate with clients to ensure the
messaging aligns with their brand voice and objectives.
• Campaign Performance Analysis: Track, analyze, and report on key email
marketing metrics (open rates, click-through rates, conversion rates, etc.). Use
data-driven insights to optimize future campaigns and improve ROI.
• A/B Testing and Optimization: Implement A/B testing strategies to test different
email elements (subject lines, content, CTAs, etc.). Analyze results and apply
learnings to refine and improve campaign performance.
• Client Relationship Management: Serve as the primary point of contact for clients,
providing regular updates, addressing concerns, and ensuring their satisfaction with
the email marketing services.
• Compliance and Deliverability Management: Ensure all email campaigns comply
with relevant regulations (CAN-SPAM, GDPR, etc.) and best practices. Monitor
deliverability rates and take action to maintain high inbox placement rates.
• Training and Support: Provide training and support to clients and their teams on
email marketing best practices, platform usage, and campaign management to
empower them to achieve their marketing goals.
• Project Management: Oversee the entire email marketing process from strategy
development to execution and analysis. Ensure timely and successful delivery of
email campaigns.