Effective Email Marketing Funnel for a Travel Advisor (connect to website + social channels)

As a travel advisor, I am looking for help setting up an effective email marketing funnel that connects to my website and social channels. My main goals are to build my email list, thus building trust over time, generate leads, and increase bookings. I already have an existing email list (in Mailerlite), and I plan to include personal stories, experiences, and share my knowledge by sharing what's available to them in introductory emails. The successful freelancer must be able to effectively develop this project from start to finish so that I have a working funnel that I can continually use and update.