Early Testers Recruitment for New MVP - ongoing fixed

Job ID: 38713340

Budget: $25 – $100 USD

Review the latest MVP APK
https://docs.google.com/document/d/1cbn_z3LyoJab8b49haDdTmvQfWvp-vJsgnsDB5bsvNg/edit?usp=sharing

You will create a Groom MVP Early Tester Recruitment Plan.

**Objective:**

* Recruit a group of 50-500 active users (providers and clients) in the US who are eager to test and provide feedback on the Groom MVP.

**Target Audience:**

* **Providers:** Experienced stylists and barbers who are seeking new clients and opportunities to grow their business.
* **Clients:** Individuals who frequently seek professional grooming services and are open to trying new platforms.

**Recruitment Channels:**

* **Online Communities:**
* Join relevant online forums and social media groups (e.g., Reddit, Facebook) related to grooming, entrepreneurship, and technology.
* Post targeted recruitment messages highlighting the benefits of joining the early tester program.
* **Influencer Partnerships:** Collaborate with grooming influencers or industry experts to promote the early tester program to their followers.
* **Email Marketing:** I have an existing email list, and you will send a targeted email campaign to potential early testers.
* **Social Media Advertising:** Lastly, there is a very small budget to Run targeted ads on platforms like TikTok, Facebook, Instagram, and Twitter, targeting individuals interested in grooming services.

**Recruitment Message:**

**Headline:** Become a Groom Early Tester and Shape the Future of Grooming

**Body:**

* **Highlight the benefits of joining the early tester program:**
* Exclusive access to the Groom MVP
* Opportunity to provide valuable feedback
* Potential for early adopter advantages (e.g., discounts, promotions)

* **Explain the requirements:**
* Participants must be based in the US.
* Participants must be willing to actively test the app and provide feedback.

* **Call to action:** Encourage interested individuals to sign up for the early tester program by clicking a link or filling out a form.

**Additional Details:**

We are creating a dedicated landing page:** There is a page specifically for the early tester program, highlighting the benefits and including a sign-up form.

Help us to Offer incentives:** We want to provide incentives to encourage participation, such as early access to new features or discounts.