ECO4 Campaign Specialist Wanted

I'm in need of a seasoned digital marketing specialist to spearhead our ECO4 campaign initiatives. The main focus of the campaign will be generating leads from homeowners who are currently on state benefits like Universal Credit. The specialist will work primarily on Facebook and Google Ads.

Key responsibilities and requirements include:
- Developing, implementing, tracking, and optimizing our digital marketing campaigns across both Facebook and Google Ads to generate leads
- Understanding our target audiences - both homeowners and renters, but with an immediate emphasis on homeowners on state benefits
- Proven experience in lead generation campaigns, particularly within the housing or financial services sectors
- Demonstrable success in using Facebook and Google Ads for generating leads
- Experience working with state benefit recipients as a target audience is highly beneficial

The ideal candidate should be able to effectively use these platforms to deliver measurable results, and should have an in-depth understanding of the dynamics of working with these specific target groups.