Drive Sales through Web Traffic Enhancement

I'm looking to increase website traffic for boosting my online sales. My current sales generation strategy revolves around the usage of digital advertising, specifically through social media platforms.

Key Project Requirements:

-Dig into my existing social media advertising efforts, identify weak spots and optimize for better results
-Develop innovative and effective strategies to significantly boost website traffic
-Handle multi-channel ads effectively to drive sales

Ideal Candidate:
The ideal freelancer would be someone with proven expertise in digital marketing, particularly in social media advertising. Experience in e-commerce would be beneficial. The ability to devise strategic plans to improve web traffic and ultimately, increase sales is crucial. High-level proficiency in SEO and web analytics tools would be highly appreciated.