Directory Sign-Up Growth Campaign -- 2
Budget: $250 – $750 AUD
I run an online directory aimed squarely at specialized professionals and I’m ready to convert far more of them into registered users. The goal is straightforward: increase verified sign-ups, not just traffic.
The audience is discerning, so every touchpoint has to show immediate value. I’d like to combine three channels - PRIMARILY email campaigns (welcome, nurture, re-engagement flows), social media (with a strong focus on LinkedIn and X)and content marketing (blogs, case studies, downloadable guides)—into one cohesive acquisition engine.
Here’s how I see the workflow:
• Begin with an audit of my existing funnel, messaging, and analytics (GA4, Search Console, and Mailchimp).
• Build a 90-day multichannel growth plan that details tactics, timelines, and KPIs such as cost-per-acquisition and conversion rate.
• Produce a content calendar that covers social posts, emails, and long-form pieces, complete with copy and creative briefs.
• Launch, monitor, and optimise the campaigns, delivering concise bi-weekly reports so we can tweak quickly.
Acceptance criteria are simple: a sustained, measurable lift in qualified sign-ups—500 new verified users within the 90-day window is the target we’ll track against.
If you’ve helped similar directories or membership platforms hit ambitious growth numbers, I’d love to see how you approached it, the tools you used, and the results you achieved. Once we align on strategy and timeline, I’m ready to get started right away.
The audience is discerning, so every touchpoint has to show immediate value. I’d like to combine three channels - PRIMARILY email campaigns (welcome, nurture, re-engagement flows), social media (with a strong focus on LinkedIn and X)and content marketing (blogs, case studies, downloadable guides)—into one cohesive acquisition engine.
Here’s how I see the workflow:
• Begin with an audit of my existing funnel, messaging, and analytics (GA4, Search Console, and Mailchimp).
• Build a 90-day multichannel growth plan that details tactics, timelines, and KPIs such as cost-per-acquisition and conversion rate.
• Produce a content calendar that covers social posts, emails, and long-form pieces, complete with copy and creative briefs.
• Launch, monitor, and optimise the campaigns, delivering concise bi-weekly reports so we can tweak quickly.
Acceptance criteria are simple: a sustained, measurable lift in qualified sign-ups—500 new verified users within the 90-day window is the target we’ll track against.
If you’ve helped similar directories or membership platforms hit ambitious growth numbers, I’d love to see how you approached it, the tools you used, and the results you achieved. Once we align on strategy and timeline, I’m ready to get started right away.