Digital Marketing Strategy for Product Launch

We are seeking an experienced digital marketing professional to plan and execute a new product launch campaign in the wellness and self-care segment. The goal is to generate visibility, engagement, and engagement, with a focus on digital channels.

Project Scope:
• Creation of a complete digital marketing strategy
• Development of a posting schedule for social media (Instagram, TikTok, and Facebook)
• Production of marketing email copy, focusing on the sales funnel (acquisition, nurturing, and conversion)
• Creation of two paid campaigns:
• Facebook/Instagram Ads
• Google Ads (Search Network)
• Definition of key KPIs (ROI, click-through rates, engagement, etc.)
• Creation of a performance report at the end of the campaign

Target Audience:

Women between 25 and 45 years old, interested in self-care, health, and natural beauty.

Requirements:
• Proven experience with digital campaigns (portfolio or case studies)
• Expertise in paid traffic (Meta Ads / Google Ads)
• Skills in conversion-focused copywriting
• Knowledge of tools such as Canva, Mailchimp, RD Station, or similar is desirable
Deadline:
4-week project, with weekly deliverables and delivery meetings