Digital Marketing Specialist for Startup Growth

We are a fast-growing startup in the online competition space. We’re building our brand from the ground up and need a data-driven Digital Marketing Specialist to scale our customer acquisition and retention strategies.
Role Overview:
You’ll own paid media, performance marketing, CRM, and digital strategy to drive traffic, conversions, and customer lifetime value. This role requires hands-on execution, analytics, and strategic planning across paid and organic channels.
Key Responsibilities:
● Develop and manage paid social (Meta, TikTok, YouTube) and Google Ads campaigns.
● Optimize conversion funnels and customer journeys to maximize sign-ups and retention.
● Implement and refine email marketing, CRM, and automation strategies.
● Manage affiliate and referral marketing programs to drive growth.
● Analyze campaign performance and adjust strategies based on data insights.
● Work closely with design and content teams to create compelling ad creatives.
● Stay ahead of trends in performance marketing, A/B testing, and customer engagement.

Requirements:
● 3+ years of experience in digital/performance marketing, preferably in eCommerce or startups.
● Expertise in Meta Ads, Google Ads, TikTok Ads, and email automation (Klaviyo, HubSpot, or similar).
● Strong analytical skills with experience in GA4, attribution modeling, and data-driven decision-making.
● Proven track record of growing customer acquisition and retention through paid and organic strategies.
● Understanding of CRO, landing page optimization, and marketing automation.
● Ability to thrive in a fast-paced, high-growth startup environment.