Digital Marketing Specialist for Fantasy Sports Platform

We are looking for a skilled freelancer to manage and optimize Facebook Ads and Google Ads campaigns for PickMantra, a Daily Fantasy Sports (DFS) platform. The ideal candidate should have a solid understanding of the fantasy sports market in India and be capable of crafting strategies to boost user sign-ups and deposits on our platform.

Key Responsibilities:

Develop, launch, and manage ad campaigns on Facebook and Google tailored for the Indian fantasy sports audience.
Perform audience research to effectively target the 18–34 age group in Tier 1 and Tier 2 cities.
Optimize campaigns to achieve lower cost per acquisition (CPA) and higher ROI.
A/B test ad creatives, copy, and targeting strategies to determine what resonates best.
Analyze performance metrics and provide actionable insights to improve campaigns.
Stay updated with trends in digital marketing and the fantasy sports industry in India.
Requirements:

Proven experience in running Facebook Ads and Google Ads for apps or platforms in India.
Familiarity with the Indian fantasy sports market and user behavior.
Proficiency in tools like Google Ads Manager, Facebook Business Suite, and analytics platforms.
Strong copywriting and creative skills to craft compelling ad creatives and messages.
Data-driven mindset with the ability to interpret campaign data and optimize for results.
Availability for regular updates and performance reviews.
Preferred Qualifications:

Experience working with DFS platforms or sports-related apps.
Familiarity with trends, leagues, and sports events that attract Indian users (e.g., IPL, cricket, football).
Understanding of how to highlight promotional offers like "2X bonus deposit" effectively in ads.