Digital Marketing Specialist for DFS App
Budget: ₹750 – ₹1,250 INR
About Us:
PickMantra is a rapidly growing Daily Fantasy Sports (DFS) platform in India, offering a unique, simplified experience where users just pick More or Less on player stats. We are scaling aggressively and looking for a highly skilled Digital Marketing Specialist to drive user acquisition and engagement.
Who We’re Looking For:
We need a serious, results-driven digital marketing expert who is professional, proactive, and analytical. You should have a deep understanding of digital advertising, growth strategies, and ROI optimization.
Responsibilities:
Paid Ad Campaigns: Plan, execute, and optimize performance-based campaigns on Instagram Reels, YouTube Shorts, Google Ads, and alternative growth platforms.
User Acquisition: Implement high-converting marketing strategies tailored for Tier 1 & Tier 2 Indian audiences (18-34 age group).
Creative Strategy: Work with UGC content, A/B test different hooks, and ensure our messaging (e.g., "Just Pick More or Less") resonates with our target audience.
Funnel Optimization: Track CAC, LTV, and retention, continuously improving conversion rates.
Compliance & Strategy: Navigate advertising policies related to fantasy sports & real-money gaming.
Influencer & Affiliate Coordination: Explore partnerships for organic and paid influencer marketing.
Requirements:
✅ 3+ years of experience in performance marketing
✅ Strong expertise in Google & Meta Ads (and experience with alternative platforms is a plus).
✅ Data-driven approach – ability to analyze metrics, optimize ROAS, and scale profitable campaigns.
✅ Knowledge of compliance & ad restrictions related to fantasy sports and gaming ads.
✅ Creative mindset to develop high-performing ad creatives with a strong hook.
✅ Understanding of the Indian gaming market & consumer psychology.
Budget & Compensation:
? Competitive pay based on expertise & performance (negotiable). We are open to fixed monthly retainers or performance-based incentives for the right candidate.
We are looking to hire immediately – apply only if you are 100% committed to this role. ?
PickMantra is a rapidly growing Daily Fantasy Sports (DFS) platform in India, offering a unique, simplified experience where users just pick More or Less on player stats. We are scaling aggressively and looking for a highly skilled Digital Marketing Specialist to drive user acquisition and engagement.
Who We’re Looking For:
We need a serious, results-driven digital marketing expert who is professional, proactive, and analytical. You should have a deep understanding of digital advertising, growth strategies, and ROI optimization.
Responsibilities:
Paid Ad Campaigns: Plan, execute, and optimize performance-based campaigns on Instagram Reels, YouTube Shorts, Google Ads, and alternative growth platforms.
User Acquisition: Implement high-converting marketing strategies tailored for Tier 1 & Tier 2 Indian audiences (18-34 age group).
Creative Strategy: Work with UGC content, A/B test different hooks, and ensure our messaging (e.g., "Just Pick More or Less") resonates with our target audience.
Funnel Optimization: Track CAC, LTV, and retention, continuously improving conversion rates.
Compliance & Strategy: Navigate advertising policies related to fantasy sports & real-money gaming.
Influencer & Affiliate Coordination: Explore partnerships for organic and paid influencer marketing.
Requirements:
✅ 3+ years of experience in performance marketing
✅ Strong expertise in Google & Meta Ads (and experience with alternative platforms is a plus).
✅ Data-driven approach – ability to analyze metrics, optimize ROAS, and scale profitable campaigns.
✅ Knowledge of compliance & ad restrictions related to fantasy sports and gaming ads.
✅ Creative mindset to develop high-performing ad creatives with a strong hook.
✅ Understanding of the Indian gaming market & consumer psychology.
Budget & Compensation:
? Competitive pay based on expertise & performance (negotiable). We are open to fixed monthly retainers or performance-based incentives for the right candidate.
We are looking to hire immediately – apply only if you are 100% committed to this role. ?
Related categories:
Internet Marketing
Google Adwords
Facebook Marketing
Social Media Marketing
Google Ads