Digital Marketing Specialist for Ad Strategy

We are looking for an experienced Digital Marketing Specialist to set up and manage a comprehensive paid advertising strategy across Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn. The goal is to drive high-quality leads, increase brand awareness, and maximize ROI through targeted campaigns.

Scope of Work:
✅ Google Ads Setup & Management

- Keyword research, ad copy creation, and campaign structuring (Search, Display, Remarketing).
- Conversion tracking (Google Analytics 4 + Google Tag Manager).
- A/B testing for optimal performance.

✅ Meta (Facebook & Instagram) Ads Setup & Management

- Audience targeting (interests, lookalike audiences, retargeting).
- Ad creatives (carousel, video, lead ads) and A/B testing.
- Campaign optimization for engagement, leads, or sales.

✅ LinkedIn Ads Setup & Management

- B2B targeting (job titles, industries, company sizes).
- Sponsored Content & InMail campaigns for lead generation.
- Performance tracking and optimization.

Requirements:
✔ Proven experience in Google Ads, Meta Ads, and LinkedIn Ads.
✔ Ability to set up pixel tracking, conversion events, and UTM parameters.
✔ Strong analytical skills (Google Analytics, Ads Manager, LinkedIn Insights).
✔ Creative ad copywriting and design collaboration skills.
✔ Monthly reporting with actionable insights.

Preferred Qualifications:
- Experience in B2B and B2C lead generation.
- Certifications in Google Ads/Meta Blueprint/LinkedIn Ads.