Digital Marketing Specialist - Lead Generation

Hello All,


We are looking for a highly motivated Digital Marketing Specialist with expertise in remarketing email setup. The ideal candidate will be responsible for creating, managing, and optimizing email marketing campaigns that target our diverse audience. This role requires a combination of technical skills, creative thinking, and data-driven decision-making to ensure our email campaigns are effective and compliant with all regulations.

Responsibilities:

● Develop and implement remarketing email campaigns to target prospects at different lifecycle stages and industry targets.
● Segment email lists based on various criteria to create targeted campaigns.
● Create compelling email content and designs using best practices for engagement.
● Set up and manage email automation workflows, triggers, and sequences.
● Analyze campaign performance using key metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights.
● Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.) and maintain email list hygiene.
● Integrate email marketing campaigns with our HubSpot CRM to track and update customer data.
● Collaborate with the marketing team to align email campaigns with overall marketing strategies.

Requirements:

● Proven experience in creating and managing email marketing campaigns.
● Proficiency in email marketing tools (e.g., Mailchimp, HubSpot or any other suitable tools).
● Strong understanding of email automation and remarketing strategies.
● Excellent copywriting skills and experience with A/B testing.
● Familiarity with email deliverability best practices and compliance regulations.
● Ability to analyze data and metrics to optimize campaign performance.
● Experience with HubSpot CRM integration.
● Strong communication and problem-solving skills.
● Ability to work independently and as part of a remote team.