Digital Marketing Specialist (Hybrid

We are seeking a talented individual to assist and support the digital team in maintaining and managing all digital assets, including SWBC's web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets. Takes strategic direction from Digital Marketing Manager on how/when to implement marketing automation, paid adverting, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics. Works alongside the Marketing Analyst to pivot marketing campaign executables. Responsible for the management and maintenance of content on swbc.com and the company's other related corresponding internet sites (i.e. swbcmortgage
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Supports website updates, executes blog promotion and publishing, and coordinates all digital media activity, as driven by the needs of the business, including usability, functionality, and site content enhancements.