Digital Marketing Lead Generation for Mortgage Business in Ontario Canada
Budget: $50 – $200 CAD
About the Role
We are seeking a Digital Marketing Expert to help generate high-quality leads for our mortgage business in Ontario, Canada. The ideal candidate will have expertise in Meta Ads (Facebook & Instagram), market research, and competitor analysis to optimize ad performance and maximize results on a limited budget.
Key Responsibilities
✅ Lead Generation: Design and execute Meta ad campaigns targeting first-time homebuyers & refinance clients.✅ Ad Performance Analysis: Monitor and optimize campaigns based on key performance metrics.✅ Market Research: Analyze competitors’ keyword strategies and develop detailed customer personas to refine targeting competitors’ strategies and industry trends, with a detailed research draft presented before campaign launch.✅ Integration with open source CRM✅ A/B Testing: Experiment with different creatives, audiences, and ad copies.✅ Strategy Presentation: Prepare and present a comprehensive execution plan and strategies during the proposal stage, before contract initiation.
Advanced Metrics to Track & Optimize
?️ Lead Quality Score: Measure the relevance and potential of leads to improve conversion rates.
? Cost Per Lead (CPL): Optimize to keep it low while maintaining lead quality.? Click-Through Rate (CTR): Ensure strong engagement with compelling creatives.? Audience Insights: Analyze demographics, location, and device data.? WhatsApp Engagement Rate: Measure the percentage of people who start and respond to conversations.? Conversion Rate: Track how many leads turn into actual clients.? Return on Ad Spend (ROAS): Evaluate revenue generated vs. ad spend.
Requirements
✔ Proven experience in lead generation via Meta Ads.✔ Strong knowledge of WhatsApp Business API & tracking tools.✔ Ability to work with limited budgets and maximize results.✔ Proficiency in A/B testing & campaign optimization.✔ Experience in the mortgage or real estate industry (preferred but not mandatory).✔ Familiarity with website integration: Use content from Karma Mortgage Closers for ad creatives and landing pages. Follow us on Instagram: @karma_mortgage_closers.
Budget & Timeline
? Budget: $200 initial spend per month, with potential for scale if results are strong.⏳ Timeline: Near-term launch (within the next month).
How to Apply
Interested candidates, please submit:? A short proposal outlining your approach, including competitor research and an initial execution draft.? Past campaign success stories or case studies.? Expected CPL and estimated lead volume.
Additional Expectations:
Develop CTAs that make it easy and natural for viewers to share their details.
Ensure lead capture forms have built-in vetting processes to qualify prospects effectively.
Assist in building online presence across relevant platforms, leveraging existing content from our website.
Build brand image by collecting client testimonials, optimizing Google My Business, and maintaining consistent social media activity
We are seeking a Digital Marketing Expert to help generate high-quality leads for our mortgage business in Ontario, Canada. The ideal candidate will have expertise in Meta Ads (Facebook & Instagram), market research, and competitor analysis to optimize ad performance and maximize results on a limited budget.
Key Responsibilities
✅ Lead Generation: Design and execute Meta ad campaigns targeting first-time homebuyers & refinance clients.✅ Ad Performance Analysis: Monitor and optimize campaigns based on key performance metrics.✅ Market Research: Analyze competitors’ keyword strategies and develop detailed customer personas to refine targeting competitors’ strategies and industry trends, with a detailed research draft presented before campaign launch.✅ Integration with open source CRM✅ A/B Testing: Experiment with different creatives, audiences, and ad copies.✅ Strategy Presentation: Prepare and present a comprehensive execution plan and strategies during the proposal stage, before contract initiation.
Advanced Metrics to Track & Optimize
?️ Lead Quality Score: Measure the relevance and potential of leads to improve conversion rates.
? Cost Per Lead (CPL): Optimize to keep it low while maintaining lead quality.? Click-Through Rate (CTR): Ensure strong engagement with compelling creatives.? Audience Insights: Analyze demographics, location, and device data.? WhatsApp Engagement Rate: Measure the percentage of people who start and respond to conversations.? Conversion Rate: Track how many leads turn into actual clients.? Return on Ad Spend (ROAS): Evaluate revenue generated vs. ad spend.
Requirements
✔ Proven experience in lead generation via Meta Ads.✔ Strong knowledge of WhatsApp Business API & tracking tools.✔ Ability to work with limited budgets and maximize results.✔ Proficiency in A/B testing & campaign optimization.✔ Experience in the mortgage or real estate industry (preferred but not mandatory).✔ Familiarity with website integration: Use content from Karma Mortgage Closers for ad creatives and landing pages. Follow us on Instagram: @karma_mortgage_closers.
Budget & Timeline
? Budget: $200 initial spend per month, with potential for scale if results are strong.⏳ Timeline: Near-term launch (within the next month).
How to Apply
Interested candidates, please submit:? A short proposal outlining your approach, including competitor research and an initial execution draft.? Past campaign success stories or case studies.? Expected CPL and estimated lead volume.
Additional Expectations:
Develop CTAs that make it easy and natural for viewers to share their details.
Ensure lead capture forms have built-in vetting processes to qualify prospects effectively.
Assist in building online presence across relevant platforms, leveraging existing content from our website.
Build brand image by collecting client testimonials, optimizing Google My Business, and maintaining consistent social media activity
Related categories:
Internet Marketing
Facebook Marketing
Digital Marketing
PPC Marketing
Lead Generation