Digital Marketing & Content Strategist

Ongoing Digital Marketing & Content Expert Needed (SEO, PPC, Strategy, Web)
Construction Company | Remote |

Job Description:
We’re a growing construction company based in London & Surrey looking to hire a skilled digital marketing freelancer who can take full ownership of our online presence. This is an ongoing, long-term opportunity for the right person or small agency.

If you're an experienced marketer who understands how to turn website visitors into enquiries—and you're confident managing SEO, PPC, content, and analytics—we want to hear from you.

About the Role:
We’re looking for a digital expert who can work independently to:

Manage Our Website

* Update and maintain our WordPress site
* Improve site performance, speed, mobile UX, and SEO
* Create and launch high-converting landing pages for offers, calculators, etc.

Create Content That Converts

* Write blogs, service pages, and project case studies (SEO-optimised)
* Draft email campaigns, social media content, and offer copy
* Suggest content angles that resonate with UK homeowners

Lead Digital Campaigns

* Plan and run PPC campaigns (Google Ads, Meta, LinkedIn)
* Optimise targeting, ad copy, and landing pages
* Develop remarketing and seasonal campaigns to drive leads

Track and Report Performance

* Set up and manage reporting dashboards
* Track KPIs (CTR, conversions, cost per lead, etc.)
* Make data-backed recommendations for improvement

Who We’re Looking For:

* 5+ years in digital marketing (SEO, PPC, content, analytics)
* Strong portfolio of results across campaigns and websites
* Proficient in tools like Google Analytics, Google Ads, SEMrush, WordPress, Data Studio
* Confident writing content for UK homeowners and the construction or renovation sector
* Comfortable working independently and reporting results monthly
* UK-based or familiar with the UK construction or homeowner market preferred

Project Scope:

* Ongoing, long-term collaboration (minimum 6 months)
* Estimated 20–30 hours per month to start, depending on scope
* Fixed monthly retainer preferred
* Must be responsive, transparent, and proactive

To Apply:
Please respond with:

* A brief note about your experience and how you'd approach this project
* Examples of relevant content, campaigns, or websites you’ve worked on
* Your monthly rate or hourly rate and availability

We’re ready to get started ASAP and build a long-term partnership with someone who’s smart, reliable, and knows how to turn marketing into measurable growth.